Technical SEO

On-Site SEO Tips from Milton Keynes Marketing Ltd

Technical SEO Guide

1. Content is King!

The best content will make your target audience feel engaged, have them take on some valuable information, and ultimately feel compelled to buy. In short, this is always the most effective Onsite SEO Strategy.

• Copywriting for SEO

Developing copy for your website containing many of your target keywords and phrases without sounding robotic and keyword-stuffed is challenging. AI Writing and SEO Software tools, including a Keyword Density analyser and Plagiarism Checker, coupled with an experienced human SEO, are all valuable, necessary tools to produce high-quality content for both users and search engines alike. Some of the AI software available in 2023 is amazingly useful, with images, videos and semantic content now available on tap via a host of new AI Software Tools, most of which connect with Chat GPT and Google Bard to complement their output. Keeping content concise and well-structured, with bullet points and headings where relevant, is always good for SEO.

• E-A-T = Expertise + Authoritativeness + Trustworthiness

Google’s Search Quality Guidelines mention this well over 100 times. Hence, it is essential to adhere to these guidelines, mainly when producing valuable content on your busiest, most important web pages like your Home Page and Main Pages of your website. Avoid keyword stuffing, as Google has recently become sensitive to this ranking factor.

• Target Keywords

It’s well worth doing extensive keyword research using several independent software tools alongside Google, such as SEMRush and Ubersuggest. It’s essential to focus on the longtail keywords for your brand – particularly less competitive phrases with 3-5 keywords in there. Longtail keywords are usually less competitive and, hence, more accessible to rank on and more valuable as they convert better. Include Product-Specific and Service-Specific Keywords that align with your business, brand and website. Include locations where possible, particularly if you are a local business, as you may not want incoming leads and business from clients based afar.

• Visual Conversion Tools

Applying useful visual conversion tools like explainer videos, infographics, brochures, PDFs, and well-crafted, fresh, informative images really helps on-site SEO conversions. These can be produced to a high quality using various AI tools for SEO, so it’s a great time to get ahead of your competition by making these visual tools for your website.

2. Website Architecture, Structure and HTML Cod

Many websites look great to the human eye; however, behind the scenes, the website code is messy; hence, that site never ranks in Google. Correspondingly, many websites look fantastic; however, for SEO purposes, their website structure and architecture are poor; therefore, that same site will never rank in Google. It’s important to audit, analyse and fix your onsite SEO issues before trying to rank a site; otherwise, most Offsite SEO efforts can be in vain.

• HTML Code

HyperText Markup Language (HTML) is the code upon which your website and structure are based. The better this code is for Google, the better you rank in their organic rankings. Often, HTML code that is poor for SEO looks fine to the naked eye. However, when you use SEO Software Tools, you may find 100s of minor HTML errors on a website that are handbraking that site’s SEO performance.

• Image Alt-Text

Each image on your website should have a semantic description for Google that accurately describes your image and matches the copy on the pages. Most web admins neglect to add these descriptions to the pictures on a website for Google. These can usually be fixed en masse using AI software tools, work which an experienced professional SEO can optimise.

• Page URLs

Structuring the URLs of the pages on your website is essential for SEO. Although it’s great to have granular content structured, for instance, https://www.linkedin.com/redir/general-malware-page?url=YourDomain%2ecom%2FCountry%2FProduct-Category%2FProduct-Type%2FProductX – ultimately the closer any web page is to your home page, the easier it is to rank. We recommend keyword-targeted page URLs for SEO, with new landing pages created for specific high-value keywords and phrases. The ideal web page for SEO will be keyword-targeted to the Page URL – content rich with SEO-crafted semantic content, visual conversion tools – and, most importantly, lots of Direct Calls To Action to help convert leads. Contact Us Forms are embedded into the page to make it most accessible for users to submit their information online, i.e., convert.

• SEO Page Descriptions

Important SEO ranking factors are the SEO Page Descriptions, meta title, and Target Keywords, which summarise each web page uniquely in Google. These form the semantic descriptions that users read when searching the organic rankings in Google. Sites with lots of organic traffic should regularly review and optimise their SEO Page Descriptions. An experienced SEO can often optimise these for 2X-3X better through rates from organic search.

• Structured Markup

Google likes to know how information is structured on any web page. Structured Markup is their standardised format for presenting information on a page so they can understand and present this better to their users. By allowing Google to gather information more easily from your web pages, you can expect between 25% and 80% more visits from their organic rankings on service-specific and product-specific web pages.

• Internal Linking

All pages must be linked in a structured, intelligent format for Google. This is primarily done through the main navigation menus on a website, but relevant pages with complementary information should also be linked. Bear in mind that when you link pages together, the page linking to another page passes on some SEO value from that page via that link. Home Pages linking to 200 other pages are sometimes more difficult to rank than those linking to 10 other main product/service category pages.

• Mobile Responsiveness

Roughly 2/3 of online searches are now done via mobile, so the value of your website is Mobile Responsive across all leading devices and operating systems cannot be underestimated. Many web admins lose lots of new business online simply because their sites do not render well on specific mobile devices and operating systems. Many companies lose lots of incoming leads simply because images load slowly on specific mobile devices on their websites – a problem that can often be fixed in minutes using free plug-ins.

• Sitemaps

Sitemaps serve two main functions: 1. They serve as a blueprint of your website for search crawler bots, so they can perfectly understand what your website content is about and how your website content is structured. 2. They can tell search engines which pages on your site are more important than others. Sitemaps are usually created automatically using software and then tweaked with a professional human touch for expert SEO.

• Site Speed

With user experience as its mainstay, Google simply does not rank slow websites properly. By all accounts, Google considers slow websites a pest in its organic rankings. Most SME websites perform poorly with Mobile Site Speed when analysed using Google Page Speed Insights. Site Speed can usually be fixed with software plug-ins that automate all programs necessary to speed up your site within minutes.

Summary

This article is from Milton Keynes Marketing Ltd, my Digital Marketing Agency specialising in SEO, PPC and Affiliate Marketing. Please get in touch with me by email at Ch*******@Mi*******************.UK or telephone UK 07484 866 107 if you would like to discuss a digital marketing strategy for your business in Milton Keynes and beyond,

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