Microsoft Ads Agency in Milton Keynes

If you’re looking for a results-driven Microsoft ad agency with a proven record of success, we’d love to hear from you.

Our team at Milton Keynes Marketing is trusted by businesses across Buckinghamshire, Bedfordshire, and the wider UK.

We also have clients across Europe, Asia and North America.

 Contact us today for a free consultation and PPC audit.

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Frequently Asked Questions

What is Microsoft Ads and is it right for my business?

Microsoft Ads (formerly Bing Ads) places paid search ads across Microsoft properties like Bing, Yahoo and AOL. It’s especially effective for UK businesses looking to reach a slightly different audience (often older, higher-intent searchers) and to supplement Google Ads for extra reach and lower CPCs. We’ll review your traffic and conversion goals to recommend whether Microsoft Ads is a good fit.

How does Microsoft Ads differ from Google Ads?

Microsoft Ads has a different audience mix and often lower competition and cost-per-click for many keywords, while Google has larger volume. Many clients get incremental conversions by running both platforms. We run comparative audits and cross-channel testing to identify the best allocation of budget for your goals.

How much does Microsoft Ads management cost?

We offer flexible pricing: campaign setup and audit, then ongoing management via a fixed monthly retainer or a percentage of ad spend, depending on scale. Ad budgets typically start from a few hundred pounds per month for local campaigns; we’ll recommend a budget and management model based on your objectives and expected return.

How soon will I see results from Microsoft Ads?

You’ll usually see initial traffic within hours or days of launch; meaningful performance optimisation takes data — typically 4–12 weeks — for testing, bid and audience tuning. We accelerate impact with thorough keyword research, conversion tracking and AI-driven bid strategies to improve CPA and ROI faster.

Do you work with businesses in Milton Keynes only?

We’re based in Milton Keynes and serve local businesses across the city and nearby towns and villages, but we also manage national UK campaigns. Local clients benefit from our knowledge of Milton Keynes market dynamics and nearby catchment areas.

Which industries do you specialise in?

We work across many sectors including eCommerce, professional services, retail, technology, automotive and financial services. If your industry has compliance restrictions (e.g. finance, gambling, crypto) we’ll flag platform policies and design compliant campaigns that still perform.

What’s included in your Microsoft Ads management service?

Typical services include account setup or audit, keyword and audience research, ad copy and asset creation, conversion tracking, bid and budget management, remarketing, A/B testing, and regular reporting. We can also integrate landing page optimisation and web design where needed.

How do you track performance and measure return on ad spend (ROAS)?

We set up conversion tracking (Google Analytics, Microsoft UET, server-side where needed), map campaign goals to business KPIs and provide clear dashboards and monthly reports. Reports include clicks, conversions, cost per acquisition, ROAS and recommended optimisations — with campaign insights tailored to your goals.

Can you manage Microsoft Ads alongside Google, social and SEO?

Yes — we build integrated digital strategies combining Microsoft Ads, Google Ads, social advertising, SEO and website conversion optimisation so channels work together to lower overall acquisition costs and increase lifetime value. Cross-channel reporting ensures budgets are allocated where they deliver most impact.

How does your AI-driven marketing improve PPC performance?

We use AI tools for smarter keyword discovery, predictive bid optimisation, dynamic creative testing and audience segmentation. Combined with human strategy and local market expertise, AI helps us find incremental efficiencies, scale successful campaigns and reduce wasted spend faster than manual-only approaches.

Can you use AI and LLMs to generate ad copy and creative safely?

Yes — we leverage LLMs (e.g. GPT-style models) to generate headline and description variants, responsive assets, and image/text suggestions to speed creative testing. Every AI-generated asset goes through human review, brand voice tuning and policy checks to ensure accuracy, compliance and high-quality messaging before going live.

How do you handle privacy, consent and data when using AI and advanced tracking?

We follow platform and legal requirements for user consent (GDPR) and implement privacy-first tracking like server-side tagging and first‑party data collection where appropriate. When using AI, we minimize sensitive data exposure and document data flows so client and user privacy are protected while preserving measurement quality.

Can you import CRM and offline conversions into Microsoft Ads?

Yes — we set up offline conversion imports and CRM integrations so phone leads, in-store sales or CRM-updated statuses feed back into Microsoft Ads. This lets us optimize for true business outcomes (not just clicks) and train bidding algorithms on higher-quality conversion signals.

Do you manage Microsoft Shopping and the Microsoft Merchant Center?

We manage product feed setup, optimisation and Merchant Center configuration for Shopping ads. That includes feed cleansing, custom labels for bidding, automated feed updates and troubleshooting disapprovals so eCommerce clients get accurate product listings and maximized visibility across Microsoft properties.

Which automated bidding strategies do you use and when?

We use platform smart bidding (e.g. Maximise Conversions, Target CPA, Target ROAS) alongside rule-based and portfolio strategies depending on data volume and goals. For low-volume campaigns we combine manual bidding with smart signals, while high-volume accounts benefit from fully automated, AI-driven bidding with ongoing calibration.

How do you structure accounts and campaigns for better scalability?

We follow best-practice account structures: clear campaign goals, thematic ad groups, appropriate match types and negative keyword lists. We use audience layering, shared budgets, and portfolio bid strategies for scale, plus Microsoft Advertising Editor and APIs for efficient bulk management and automation.

Can you target multilingual or international audiences with Microsoft Ads?

Yes — we build geo-targeted and language-specific campaigns, localise ad copy and landing pages, and account for currency, shipping and legal differences. For cross-border campaigns we segment by region, test localisation variants and use conversion windows and attribution that reflect international buying behaviour.

How do you avoid ad disapprovals and policy issues?

We maintain a policy checklist for industry-sensitive content, review ads via Microsoft’s policy center and pre-screen AI-generated copy. For regulated sectors we document claims, provide required disclosures and submit appeals or policy clarifications when needed to reduce downtime and keep campaigns compliant.

How do you optimize for customer lifetime value (LTV), not just first-purchase CPA?

We map customer journeys and implement LTV-backed bidding and audience strategies, using CRM signals to target high-value segments and run retention-focused campaigns (remarketing, upsell and cross-sell). Reporting ties acquisition cost to long-term value so investment decisions prioritize profitable growth.

What Microsoft-specific audiences and placements do you use to expand reach?

We use Microsoft Audience Network placements, LinkedIn profile targeting (job title/industry), in-market and custom intent audiences, and remarketing across Microsoft properties to reach high-intent users. Combined with search, these placements help capture demand at different funnel stages while utilising Microsoft’s unique audience data.

How do you use automation and scripts to scale campaign management?

We automate repetitive tasks with Microsoft Advertising Editor, APIs, and rule-based automations for budget pacing, pausing low performers, and scheduling tests. Where appropriate we deploy server-side conversions, alerts and scripts to scale optimisation while keeping strategic human oversight and performance QA.

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