Your Cleaner Home Case Study

Case Study: Your Cleaner Home — More Local Leads Through Web Design, SEO, PPC & Automation

Client: Your Cleaner Home — Domestic & Commercial Cleaning Services in Milton Keynes
Services: Website Redesign · Local SEO · Google PPC · Directory Backlinks · Social Media Automation · Video Marketing
Location: Milton Keynes, Buckinghamshire

Client Overview

Your Cleaner Home is a locally owned cleaning business based in Milton Keynes, providing domestic, end-of-tenancy and commercial cleaning services across Buckinghamshire. The company wanted to modernise its online presence, attract more leads from Google, and manage its marketing channels more efficiently.

The Challenge

  • Outdated website design and weak user-experience on mobile.
  • Low organic visibility for key local search terms (cleaner Milton Keynes, end-of-tenancy cleaning, etc.).
  • Limited digital advertising performance and no conversion tracking.
  • Manual posting across social media with inconsistent branding.
  • Lack of backlinks and local directory authority compared to competitors.

Objectives

  1. Redesign and rebuild the website to boost conversion and credibility.
  2. Improve local SEO visibility across Milton Keynes and surrounding areas.
  3. Launch and optimise Google Ads campaigns for local lead generation.
  4. Automate social posting across Facebook, Instagram and LinkedIn.
  5. Build a base of high-quality directory backlinks for local authority.
  6. Create brand videos to use across paid & organic channels.

Strategy & Approach

1️⃣ Website Redesign

  • Modernised WordPress layout with service-specific landing pages.
  • Integrated clear CTAs (“Get a Quote”, “Book a Cleaner Today”) throughout.
  • Optimised for Core Web Vitals, responsive design and accessibility.
  • Added trust features — reviews, accreditations, and local imagery.

2️⃣ Local SEO Optimisation

  • On-page keyword mapping for Milton Keynes cleaning company terms.
  • Meta titles, schema markup, internal linking, and geo-targeted service pages.
  • Setup and optimised Google Business Profile with reviews & UTM tracking.
  • Built directory citations and backlinks to increase domain authority.

3️⃣ Google Ads (PPC) Campaigns

  • Created Search + Local Services Ads targeting Milton Keynes.
  • Wrote compelling ad copy focused on quick quotes & same-day availability.
  • Installed conversion tracking (forms + calls + Google Leads).
  • Delivered steady enquiries at an efficient cost-per-lead.

4️⃣ Video Marketing

  • Produced short promotional videos for social & Google Ads campaigns.
  • Used testimonial and “before/after” clips to build credibility.
  • Improved brand recall and engagement rates on Meta & YouTube.

5️⃣ Social Media Automation

  • Connected Instagram, Facebook & LinkedIn to automated posting.
  • Scheduled branded content from a single dashboard.
  • Freed up the client’s time while maintaining consistent activity.

Results

  • Significant increase in organic website traffic and enquiries.
  • Improved Google Ads ROI with strong local lead flow.
  • Enhanced local brand visibility across search & social.
  • Reduced admin time through automated posting.
  • Noticeably higher conversion rate from both SEO & PPC visitors.

Testimonial

“Christian & the team have done lots of work for us including updating our website, SEO, Google PPC & Google Local Leads & have done a great job. I can’t recommend them highly enough.”
— Adam Devereux, Owner, Your Cleaner Home

Tech Stack & Tools

  • WordPress (SEO-tuned) · GA4 · Search Console · Google Ads · Meta Business Suite
  • LocalBusiness schema · Google Business Profile · Hootsuite-style automation
  • YouTube & Reels video ads · Directory backlink campaign

What We Delivered

  • Fresh, high-converting website redesign.
  • Improved local search rankings for Milton Keynes cleaning company terms.
  • Consistent lead generation through PPC & Google Local Services.
  • Time-saving automation of social channels.
  • Brand-building video assets that reinforced trust.

Want Results Like This?

If you’re a local service business in Milton Keynes looking to grow your enquiries and online visibility, book a free marketing audit or learn more about our SEO, PPC and Social Media Automation services.