Case Study: Your Cleaner Home — More Local Leads Through Web Design, SEO, PPC & Automation

Client: Your Cleaner Home — Domestic & Commercial Cleaning Services in Milton Keynes
Services: Website Redesign · Local SEO · Google PPC · Directory Backlinks · Social Media Automation · Video Marketing
Location: Milton Keynes, Buckinghamshire

Client Overview

Your Cleaner Home is a locally owned cleaning business based in Milton Keynes, providing domestic, end-of-tenancy and commercial cleaning services across Buckinghamshire. The company wanted to modernise its online presence, attract more leads from Google, and manage its marketing channels more efficiently.

The Challenge

  • Outdated website design and weak user-experience on mobile.
  • Low organic visibility for key local search terms (cleaner Milton Keynes, end-of-tenancy cleaning, etc.).
  • Limited digital advertising performance and no conversion tracking.
  • Manual posting across social media with inconsistent branding.
  • Lack of backlinks and local directory authority compared to competitors.

Objectives

  1. Redesign and rebuild the website to boost conversion and credibility.
  2. Improve local SEO visibility across Milton Keynes and surrounding areas.
  3. Launch and optimize Google Ads campaigns for local lead generation.
  4. Automate social posting across Facebook, Instagram and LinkedIn.
  5. Build a base of high-quality directory backlinks for local authority.
  6. Create brand videos to use across paid & organic channels.

Strategy & Approach

1️⃣ Website Redesign

  • Modernised WordPress layout with service-specific landing pages.
  • Integrated clear CTAs (“Get a Quote”, “Book a Cleaner Today”) throughout.
  • Optimised for Core Web Vitals, responsive design and accessibility.
  • Added trust features — reviews, accreditations, and local imagery.

2️⃣ Local SEO Optimisation

  • On-page keyword mapping for Milton Keynes cleaning company terms.
  • Meta titles, schema markup, internal linking, and geo-targeted service pages.
  • Setup and optimized Google Business Profile with reviews & UTM tracking.
  • Built directory citations and backlinks to increase domain authority.

3️⃣ Google Ads (PPC) Campaigns

  • Created Search + Local Services Ads targeting Milton Keynes.
  • Wrote compelling ad copy focused on quick quotes & same-day availability.
  • Installed conversion tracking (forms + calls + Google Leads).
  • Delivered steady enquiries at an efficient cost-per-lead.

4️⃣ Video Marketing

  • Produced short promotional videos for social & Google Ads campaigns.
  • Used testimonial and “before/after” clips to build credibility.
  • Improved brand recall and engagement rates on Meta & YouTube.

5️⃣ Social Media Automation

  • Connected Instagram, Facebook & LinkedIn to automated posting.
  • Scheduled branded content from a single dashboard.
  • Freed up the client’s time while maintaining consistent activity.

Results

  • Significant increase in organic website traffic and enquiries.
  • Improved Google Ads ROI with strong local lead flow.
  • Enhanced local brand visibility across search & social.
  • Reduced admin time through automated posting.
  • Noticeably higher conversion rate from both SEO & PPC visitors.

Testimonial

“Christian & the team have done lots of work for us including updating our website, SEO, Google PPC & Google Local Leads & have done a great job. I can’t recommend them highly enough.”
— Adam Devereux, Owner, Your Cleaner Home

Tech Stack & Tools

  • WordPress (SEO-tuned) · GA4 · Search Console · Google Ads · Meta Business Suite
  • LocalBusiness schema · Google Business Profile · Hootsuite-style automation
  • YouTube & Reels video ads · Directory backlink campaign

What We Delivered

  • Fresh, high-converting website redesign.
  • Improved local search rankings for Milton Keynes cleaning company terms.
  • Consistent lead generation through PPC & Google Local Services.
  • Time-saving automation of social channels.
  • Brand-building video assets that reinforced trust.

Want Results Like This?

If you’re a local service business in Milton Keynes looking to grow your enquiries and online visibility, book a free marketing audit or learn more about our SEO, PPC and Social Media Automation services.

Frequently Asked Questions

Is this agency a good fit for a small local cleaning business in Milton Keynes?

Yes — we specialise in helping local service businesses in Milton Keynes and nearby areas increase qualified local leads through targeted digital marketing.

Will you work with my business if I already have a website but few local enquiries?

Yes — we audit existing sites and focus on conversion improvements, local SEO and paid campaigns to turn traffic into enquiries.

Do you take on both domestic and commercial cleaning companies around the UK?

We work with both domestic and commercial cleaning services across Milton Keynes and the wider UK, tailoring strategy to each service type and customer segment.

How long does a typical website redesign and local SEO project take?

A typical website redesign with initial local SEO setup takes around 6–12 weeks from brief to launch depending on scope and content readiness.

How quickly can I expect to see results from Google PPC campaigns?

PPC can generate traffic and enquiries within days of launch, with clearer performance improvements usually visible after 4–8 weeks of optimisation.

How long before automation and social media start producing measurable leads?

Automation and social media generally take 2–3 months to produce measurable lead signals as targeting, workflows and creative are refined.

How much should I budget for a combined web redesign, SEO and PPC starter package?

Expect to budget several thousand pounds upfront for a combined redesign and SEO setup, plus ongoing monthly PPC spend and optimisation retainers.

Do you offer fixed-price packages or ongoing monthly retainers for local lead generation?

We offer both fixed-price project work and ongoing monthly retainers so you can choose a one-off delivery or continuous optimisation model.

Can you provide examples or metrics showing increased local leads for cleaning clients?

Yes — we can share case studies and client references that demonstrate local lead growth, engagement and return on investment for cleaning businesses.

Are you a local Milton Keynes agency and do you handle UK compliance like GDPR and advertising rules?

Yes — we are locally based and follow UK compliance standards including data protection (GDPR) and advertising rules when running campaigns.