Case Study: More Local Enquiries with Better Web Design, Local SEO & Faster Hosting

Client: Miihaus — Property surveyors in Milton Keynes
Services: Website design upgrade, Local SEO, Managed hosting migration (high-performance server)
Location: Milton Keynes, Buckinghamshire

Client overview

Miihaus is a locally respected surveyor serving homeowners, landlords and developers across Milton Keynes and nearby Buckinghamshire areas. The firm needed a site that reflected their professional standards, loaded fast on mobile, and converted more of their local visitors into enquiries.

The challenge

  • Outdated design that didn’t reflect the brand’s quality or trust signals.
  • Inconsistent local SEO visibility for key service and area pages.
  • Slow hosting impacting Core Web Vitals and conversion rates.
  • Lack of clear conversion paths (contact forms, phone/email CTAs, quote prompts).

Objectives

  1. Modernise the website UX/UI and clarify service propositions.
  2. Improve local search visibility across Milton Keynes and surrounding areas.
  3. Reduce load times and improve stability with a faster hosting stack.
  4. Increase enquiry volume and on-site conversion rate.

Strategy & approach

1) Website design upgrade

  • Reworked information architecture and navigation for clearer service discovery.
  • Introduced trust elements (qualifications, accreditations, reviews) above the fold.
  • Sharper service pages with scannable sections and strong CTAs.
  • Accessibility and mobile-first layout refinements (fonts, contrast, spacing).

2) Local SEO optimisation

  • Keyword & intent mapping for core services + “Milton Keynes” and nearby locales.
  • On-page SEO: titles, H1/H2s, meta descriptions, internal linking, image alt text.
  • Local landing pages for high-intent searches (e.g., RICS surveys Milton Keynes).
  • Technical fixes (schema, canonical hygiene, XML sitemap, robots.txt checks).
  • Google Business Profile enhancements: categories, services, Q&A, UTM tracking.

3) High-performance hosting migration

  • Moved Miihaus to our LiteSpeed-optimized server (NVMe, HTTP/2/3, server-level caching).
  • Implemented page caching, image compression (WebP/AVIF), and CDN integration.
  • Hardened security/WAF and uptime monitoring; daily off-site backups.

4) Conversion-rate improvements

  • Clear primary CTA in the header and service pages (“Get a Quote”, “Request a Survey”).
  • Short, mobile-friendly forms with validation and thank-you tracking.
  • Added phone/email quick actions and trust proof near CTAs.
  • Event & goal tracking (Analytics) to measure enquiry sources.

Results

  • Significant increase in organic enquiries from Google searches in Milton Keynes.
  • Improved on-site conversion rate thanks to clearer CTAs and faster pages.
  • Faster, more reliable site performance and better Core Web Vitals scores.

If you’d like, we can add before/after charts here (GA4/GBP) once you’re happy to publish the visuals.

Testimonial

“**Switching my web hosting to Christian last year was one of the best business decisions I’ve made. My enquiry levels have shot up, and I’m generating more business and seeing a far greater local presence than ever before. I’m absolutely delighted with the results… 🙂

I thoroughly recommend his services, and look forward to continuing growing my business working with Milton Keynes Marketing.**”
— Stefan Tanio, Owner, Miihaus

Tech stack & tools

  • WordPress (performance-tuned) + LiteSpeed cache
  • NVMe hosting, HTTP/2/3, server-level caching, CDN
  • GA4, Search Console, Google Business Profile
  • LocalBusiness & Service schema; XML sitemaps; robots.txt verified

What we delivered

  • Modernised, mobile-first site that reflects Miihaus’s expertise
  • Robust local SEO foundations and content structure
  • High-performance hosting and security hardening
  • Measurable uplift in organic enquiries and conversion

Want results like this?

If you’re a local service business in Milton Keynes and want more enquiries from Google, book a free audit or learn more about our SEO, PPC and Web Design services.

Frequently Asked Questions

Is my small Milton Keynes property business likely to benefit from a web redesign and local SEO?

If you rely on local customers and your site is slow, unclear or not ranking in local searches, a redesign plus local SEO commonly increases visibility and enquiries for businesses like property surveyors in Milton Keynes.

Do you work with businesses outside Milton Keynes or only local clients?

We work with local, regional and national clients across the UK and adapt strategies to the client’s service area, whether Milton Keynes or beyond.

What size of business or sector do you usually work with for property or surveyor services?

We typically work with sole traders, small agencies and established regional firms in property-related sectors, tailoring scope and budgets to client size and goals.

How long does a typical website upgrade and local SEO setup take?

A typical project takes 6–12 weeks from discovery to launch and initial optimisation depending on complexity and content readiness.

What is the process for migrating hosting to your high-performance servers?

We plan the migration, create backups, test the site on the new server, schedule a low-traffic cutover and monitor post-migration performance and DNS propagation.

How do you measure progress and how often will I get updates during the project?

We provide weekly or fortnightly progress reports and use agreed milestones and analytics to measure traffic, rankings and technical performance.

How much should I budget for a combined website redesign, local SEO and faster hosting?

Budget commonly ranges from a few thousand to mid five figures depending on design complexity, content work and ongoing SEO requirements, with exact costs provided after an initial brief.

Do you offer fixed-price packages or ongoing monthly retainers for these services?

We offer both one-off project pricing for redesigns and hosting migrations and monthly retainers for ongoing SEO and marketing support.

Can you show examples or results from similar projects for Milton Keynes businesses?

Yes, we can share case studies and anonymised performance metrics from comparable Milton Keynes and UK property sector projects on request.

What credentials or qualifications do your team have in SEO, web design and managed hosting?

Our team combines certified web developers, SEO specialists with industry-recognised training and experienced system administrators for managed hosting.