Miihaus Case Study

Case Study: More Local Enquiries with Better Web Design, Local SEO & Faster Hosting

Client: Miihaus — Property surveyors in Milton Keynes
Services: Website design upgrade, Local SEO, Managed hosting migration (high-performance server)
Location: Milton Keynes, Buckinghamshire

Client overview

Miihaus is a locally respected surveyor serving homeowners, landlords and developers across Milton Keynes and nearby Buckinghamshire areas. The firm needed a site that reflected their professional standards, loaded fast on mobile, and converted more of their local visitors into enquiries.

The challenge

  • Outdated design that didn’t reflect the brand’s quality or trust signals.
  • Inconsistent local SEO visibility for key service and area pages.
  • Slow hosting impacting Core Web Vitals and conversion rates.
  • Lack of clear conversion paths (contact forms, phone/email CTAs, quote prompts).

Objectives

  1. Modernise the website UX/UI and clarify service propositions.
  2. Improve local search visibility across Milton Keynes and surrounding areas.
  3. Reduce load times and improve stability with a faster hosting stack.
  4. Increase enquiry volume and on-site conversion rate.

Strategy & approach

1) Website design upgrade

  • Reworked information architecture and navigation for clearer service discovery.
  • Introduced trust elements (qualifications, accreditations, reviews) above the fold.
  • Sharper service pages with scannable sections and strong CTAs.
  • Accessibility and mobile-first layout refinements (fonts, contrast, spacing).

2) Local SEO optimisation

  • Keyword & intent mapping for core services + “Milton Keynes” and nearby locales.
  • On-page SEO: titles, H1/H2s, meta descriptions, internal linking, image alt text.
  • Local landing pages for high-intent searches (e.g., RICS surveys Milton Keynes).
  • Technical fixes (schema, canonical hygiene, XML sitemap, robots.txt checks).
  • Google Business Profile enhancements: categories, services, Q&A, UTM tracking.

3) High-performance hosting migration

  • Moved Miihaus to our LiteSpeed-optimised server (NVMe, HTTP/2/3, server-level caching).
  • Implemented page caching, image compression (WebP/AVIF), and CDN integration.
  • Hardened security/WAF and uptime monitoring; daily off-site backups.

4) Conversion-rate improvements

  • Clear primary CTA in the header and service pages (“Get a Quote”, “Request a Survey”).
  • Short, mobile-friendly forms with validation and thank-you tracking.
  • Added phone/email quick actions and trust proof near CTAs.
  • Event & goal tracking (Analytics) to measure enquiry sources.

Results

  • Significant increase in organic enquiries from Google searches in Milton Keynes.
  • Improved on-site conversion rate thanks to clearer CTAs and faster pages.
  • Faster, more reliable site performance and better Core Web Vitals scores.

If you’d like, we can add before/after charts here (GA4/GBP) once you’re happy to publish the visuals.

Testimonial

“**Switching my web hosting to Christian last year was one of the best business decisions I’ve made. My enquiry levels have shot up, and I’m generating more business and seeing a far greater local presence than ever before. I’m absolutely delighted with the results… 🙂

I thoroughly recommend his services, and look forward to continuing growing my business working with Milton Keynes Marketing.**”
— Stefan Tanio, Owner, Miihaus

Tech stack & tools

  • WordPress (performance-tuned) + LiteSpeed cache
  • NVMe hosting, HTTP/2/3, server-level caching, CDN
  • GA4, Search Console, Google Business Profile
  • LocalBusiness & Service schema; XML sitemaps; robots.txt verified

What we delivered

  • Modernised, mobile-first site that reflects Miihaus’s expertise
  • Robust local SEO foundations and content structure
  • High-performance hosting and security hardening
  • Measurable uplift in organic enquiries and conversion

Want results like this?

If you’re a local service business in Milton Keynes and want more enquiries from Google, book a free audit or learn more about our SEO, PPC and Web Design services.