Oddsmart Case Study

Case Study: Oddsmart — A Fully-Automated Matched-Betting Platform Built from the Ground Up

Client: Oddsmart — Matched Betting & Sports Tools Platform
Services: End-to-End Platform Development · React Frontend · WordPress CMS · OpenAI & ChatGPT Integration · Live Odds Feeds · Design & Content · CRM Automation · Email Marketing · Social Media Automation
Website: www.oddsmart.co
Location: United Kingdom

Client Overview

Oddsmart is a next-generation matched-betting platform created to help users find profitable opportunities across UK bookmakers and exchanges in real time. The brand needed a complete digital ecosystem — combining automation, live odds data, AI-powered content, and bespoke calculators — to deliver accurate betting insights and a seamless user experience.

The Challenge

  • No existing infrastructure — the platform had to be designed, branded and engineered from scratch.
  • Requirement for live sports betting feeds and intelligent matching algorithms.
  • Need for over 30 bespoke calculators and tools covering casino, sports and betting strategies.
  • Complex multi-channel automation (emails, social media, content publishing).
  • Requirement for an integrated email CRM system with hundreds of dynamic sequences.
  • Must combine performance, reliability and compliance within one scalable tech stack.

Objectives

  1. Build an end-to-end matched-betting platform capable of serving real-time data feeds.
  2. Design and write all web content, branding and user interface assets.
  3. Integrate ChatGPT & OpenAI for automated content creation and customer communication.
  4. Develop a suite of 30+ calculators for sports, casino and matched-betting tools.
  5. Build a complete email CRM with > 100 transactional and promotional messages.
  6. Deliver a fully automated social media and content marketing system.

Strategy & Approach

1️⃣ Platform Architecture & Development

  • Designed a custom React frontend integrated with a WordPress CMS for blog and admin control.
  • Engineered APIs pulling live bookmaker and exchange odds feeds into the user dashboard.
  • Implemented real-time matching logic to highlight near-guaranteed betting opportunities.
  • Optimised performance via caching layers, database tuning and modular React components.

2️⃣ Design & Content Creation

  • Delivered full brand identity, UX/UI design system and responsive layout.
  • Produced all on-site content and educational resources explaining matched-betting concepts.
  • Wrote 100 000 + words of original SEO-optimised content across calculators, guides and FAQs.
  • Added E-E-A-T signals (authorship, transparency, compliance messaging).

3️⃣ Bespoke Calculators & Tools

  • Built 30+ interactive betting calculators for:
    • Accumulator, Each-Way Bet, Extra-Place, Lay Bet, EV Simulators, etc.
  • Each calculator coded for real-time computation and seamless UX.
  • Integrated fractional, decimal and US odds formats + advanced result logic.

4️⃣ Email CRM & Automation

  • Implemented full-stack CRM using custom API logic.
  • Designed 100+ automated email sequences for onboarding, training, promotions and renewals.
  • Dynamic segmentation based on user behaviour and subscription type.
  • Integrated analytics for open/click/conversion tracking.

5️⃣ AI & Content Automation

  • Connected OpenAI and ChatGPT APIs for automatic content generation and user support.
  • Automated blog and social publishing for daily educational posts.
  • Created an internal content scheduler for WordPress, Facebook, X (Twitter) & LinkedIn.

6️⃣ Social Media & Marketing Suite

  • Built a live social media automation dashboard posting across platforms with tracking.
  • Added AI-driven caption generation, keyword tagging and performance reporting.
  • Ensured 24/7 content output with minimal manual input.

Results

  • Complete platform delivered from concept to launch.
  • Fully automated ecosystem handling content, CRM, social and marketing.
  • 30+ custom betting tools enhancing user engagement and retention.
  • Live odds integration enabling real-time matched-betting opportunities.
  • 400 %+ growth in organic visibility within the first months post-launch.
  • Seamless cross-platform automation saving hundreds of staff hours per month.

Tech Stack & Tools

  • React · Node.js · WordPress · OpenAI API · ChatGPT Integration
  • LiteSpeed Hosting / CDN / NVMe
  • Google Analytics 4 · Search Console · Email CRM API
  • Custom odds feeds · Affiliate integration · Social automation suite

What We Delivered

  • End-to-end platform build and deployment.
  • 30+ bespoke sports & casino calculators.
  • Fully automated CRM and marketing stack.
  • Live odds data feeds and real-time bet-matching.
  • Complete content, design and AI automation strategy.

Want Results Like This?

If you’re building a SaaS, betting or affiliate platform and want an automated, scalable solution, book a free consultation or learn more about our Web Development, Social Media Automation and SEO services with Milton Keynes Marketing.