Case Study: Golden Palace — Expanding Brand Reach Through TV Media Buying & Sports Sponsorship

Client: Golden Palace — Online Casino & Entertainment Brand
Services: TV Media Buying · Sponsorship Activation · Creative Production · Campaign Strategy · European Event Partnerships
Website: www.goldenpalace.com
Location: United Kingdom & Europe

Client Overview

Golden Palace is a leading online casino brand operating across the UK and Europe, offering slots, live dealer games and sports betting. Competing in a highly saturated market, the brand sought to enhance visibility, credibility and player acquisition through large-scale media exposure. They partnered with Milton Keynes Marketing to plan, produce and deliver an integrated TV and sponsorship strategy that would elevate their presence on mainstream and sports channels.

The Challenge

  • Highly competitive iGaming market with limited above-the-line brand awareness.
  • Fragmented advertising regulations across the UK and EU requiring compliant execution.
  • Need for high-impact TV sponsorships capable of driving trust and brand recall.
  • Desire for consistent creative assets across broadcast, digital and social channels.
  • Requirement for measurable ROI on TV spend and sponsorship investments.

Objectives

  1. Design and execute a compliant TV media buying plan targeting key sporting audiences.
  2. Produce sponsorship creatives and broadcast idents that clearly align with Golden Palace’s brand identity.
  3. Secure event and sports sponsorships across the UK and mainland Europe.
  4. Drive measurable increases in player acquisition and brand awareness.
  5. Build a scalable framework for future TV and event marketing campaigns.

Strategy & Approach

1️⃣ TV Media Buying & Campaign Planning

  • Conducted in-depth audience research to identify high-value time slots and sports channels.
  • Negotiated national and regional TV placements delivering optimal reach-to-cost ratio.
  • Deployed a balanced mix of sponsorship idents, 30-second commercials and bumpers.
  • Managed compliance reviews and Clearcast approvals to meet UK GC and ASA standards.
  • Result: consistent exposure during peak sporting programming and entertainment slots.

2️⃣ Creative Production & Sponsorship Assets

  • Scripted, storyboarded and produced multiple broadcast-quality TV idents.
  • Developed animated and live-action variants optimized for different channels.
  • Delivered integrated campaign packages for broadcast, YouTube Ads and social reels.
  • Maintained continuity of brand visuals across on-air, digital and event materials.

3️⃣ Sponsorship Activation & Event Partnerships

  • Secured sports sponsorships in football, darts and esports sectors across the UK and Europe.
  • Managed activation logistics, branding deliverables and post-event PR amplification.
  • Coordinated cross-channel promotion integrating broadcast, influencer and social exposure.
  • Built strong regional presence and goodwill through community and event visibility.

4️⃣ Measurement & Optimisation

  • Implemented tracking of uplift in direct traffic, search impressions and sign-ups during campaign periods.
  • Delivered post-campaign analysis with reach, frequency and cost-per-impact metrics.
  • Used insights to optimize future creative rotations and budget allocation.

Results

  • Significant increase in UK and EU brand awareness, verified by traffic and search demand uplift.
  • Prime-time exposure through multiple sponsorship partnerships and TV placements.
  • High engagement rates from creative assets reused across online and social campaigns.
  • Strengthened Golden Palace’s positioning as a trusted, entertainment-focused casino brand.

Tech Stack & Tools

  • TV media planning and buying platforms (BARB data, Clearcast compliance)
  • Adobe Creative Suite · After Effects · Premiere Pro for TV creative production
  • YouTube Ads Manager · Meta Business Suite for digital adaptation
  • Google Analytics 4 · Brand Lift tracking

What We Delivered

  • Fully-managed TV media buying strategy from planning to execution.
  • Production of all broadcast creatives and sponsorship idents.
  • Multi-market sports and event sponsorship activations across the UK & Europe.
  • Unified creative framework boosting brand consistency and awareness.
  • Proven ROI from compliant, data-driven media investments.

Want Results Like This?

If you’re an iGaming or entertainment brand looking to expand reach through TV, sponsorships and creative media, book a free consultation or explore our Casino Marketing services with Milton Keynes Marketing.

Frequently Asked Questions

I’m a small business in Milton Keynes; is TV media buying and sports sponsorship a good fit for my marketing budget?

TV and sponsorship can be effective for small Milton Keynes businesses when campaigns are tailored to clear audience targets and realistic, scaled budgets.

Would a UK-based operator benefit from combining TV media buying with sports sponsorships?

Combining TV media buying with sports sponsorships often increases reach and brand association for UK operators when the tactics are strategically integrated.

We mainly do digital marketing — is adding TV and sports sponsorship worth the investment?

Adding TV and sponsorship can extend reach beyond digital channels and reinforce digital activity when you have measurable objectives and attribution in place.

How long does it typically take to plan and launch a TV media buying and sponsorship campaign?

Planning to launch typically takes 8–12 weeks for TV buying and sponsorship activation, depending on media availability and event timing.

What is the usual timeline for creative production before a campaign goes live?

Creative production timelines generally require 4–6 weeks for concept development, approvals and delivery of broadcast-ready assets.

How do you coordinate European event partnerships and how long does that process take?

Coordination with European partners involves rights, legal and logistics checks and usually takes 3–6 months from negotiation to on-site activation.

What budget should I expect for a regional TV buy plus sponsorship activation in the UK?

Regional TV buys with sponsorship activation commonly start from mid-five-figure budgets in the UK and scale with desired reach and production complexity.

Do you charge ongoing management fees or is it a one-off project cost?

We typically combine one-off project fees for creative and activation with ongoing management or media buying fees when continuous optimisation is required.

Do you have experience working with regulated industries such as online gambling across the UK and Europe?

Yes, our team has managed campaigns for regulated entertainment brands across the UK and Europe using compliance-focused processes.

Can you share references or measurable outcomes from similar TV and sponsorship campaigns?

We can provide case studies, campaign metrics and client references on request to demonstrate past campaign reach and engagement.