Best Of Bets Case Study — Higher Rankings, Better Conversions & Automated Sports Content

Client: Best Of Bets — Sports Betting & Tipping Platform
Services: Technical SEO · Website Redesign · Automated Content Marketing · Social Media Automation (Facebook & Instagram)
Website: www.bestofbets.com
Location: United Kingdom

Client Overview

Best Of Bets is a UK-based sports betting and tipping website offering news, previews, and odds comparison for football, horse racing, and other major sporting events. They partnered with Milton Keynes Marketing to strengthen their SEO performance, streamline content delivery, and boost their on-site conversion rates from both organic and social traffic.

The Challenge

  • Technical SEO limitations preventing full indexation and ranking potential.
  • Manual content publishing process slowing down daily sports updates.
  • Inconsistent social media presence across Facebook and Instagram.
  • Low click-out conversion rates to bookmaker partners.
  • Site design lacking clear CTAs and engagement triggers.

Objectives

  1. Resolve all technical SEO and indexation issues.
  2. Increase keyword visibility and organic sessions month-on-month.
  3. Automate content marketing across Facebook, Instagram and WordPress.
  4. Redesign the site to improve on-site and outbound conversion rates.
  5. Achieve a measurable ROI uplift within the first quarter post-launch.

Strategy & Approach

1️⃣ Technical SEO & Ranking Improvements

  • Comprehensive crawl audit to identify duplicate URLs, missing tags, and slow pages.
  • Fixed canonical issues, sitemap structure, and schema markup errors.
  • Improved Core Web Vitals and mobile responsiveness.
  • Strengthened internal linking and added structured data for betting previews.
  • Result: rapid improvement in keyword rankings and increased Google visibility within weeks.

2️⃣ Website Redesign

  • Modernised homepage and article templates with clearer CTA hierarchy.
  • Optimised content layout for sports previews, tips, and odds comparisons.
  • Introduced conversion-optimized “Click to Bet” and “Compare Odds” buttons.
  • Improved navigation and reduced bounce rate through faster load times.
  • Result: higher on-site engagement and 40 %+ increase in click-out conversions.

3️⃣ Automated Content Marketing

  • Built an automated publishing system linking WordPress → Facebook → Instagram.
  • Integrated AI-assisted content scheduling for daily posts and previews.
  • Ensured consistent branding, hashtags, and campaign tracking across platforms.
  • Result: streamlined marketing workflow and increased reach with minimal manual input.

Results

  • Significant uplift in organic traffic and top-page keyword rankings within three months.
  • Strong ROI from SEO and design improvements.
  • 40 %+ improvement in outbound conversions to affiliate partners.
  • Consistent daily content output through automation tools.
  • Enhanced audience engagement across social platforms and website.

Tech Stack & Tools

  • WordPress CMS · Google Search Console · GA4 · Core Web Vitals Optimisation
  • Facebook & Instagram APIs for automated posting
  • SEO schema implementation for articles & sports previews
  • Cloud hosting and CDN integration for site speed

What We Delivered

  • Technical SEO audit and complete optimisation.
  • Re-designed website built for performance and conversion.
  • Fully automated content publishing across key social channels.
  • Higher visibility, traffic, and revenue for Best Of Bets within months.

Want Results Like This?

If you’re an affiliate, publisher or sports betting brand looking to grow traffic and conversions, book a free marketing audit or learn more about our SEO, PPC and Automation services with Milton Keynes Marketing.

Frequently Asked Questions

Is your agency a good fit for small UK betting and sports businesses?

We typically work with small and mid-size UK sports and betting businesses, tailoring scope and budgets to the client’s audience, regulatory needs and growth goals.

Can you manage campaigns for businesses targeting national audiences as well as local areas like Milton Keynes?

Yes — we plan campaigns that scale from localised Milton Keynes SEO and social targeting to national strategies depending on your customer locations and objectives.

Do you have experience working with regulated industries such as gambling and betting?

Yes, we have experience supporting gambling and betting clients in the UK and build compliant SEO, content and social programs that reflect current regulations.

How long does it usually take to see SEO improvements after a website redesign and technical fixes?

While some technical fixes can produce measurable gains within a few weeks, most meaningful organic ranking and traffic improvements are typically seen within three to six months.

What is the typical timeline for implementing automated content marketing for a sports site?

Implementation of content automation, including templates, feeds and workflows, typically takes four to eight weeks depending on data sources and editorial complexity.

How do you manage ongoing social media automation and how often do you review performance?

We usually set up automation in two to four weeks and conduct performance reviews and optimisations on a monthly basis to refine targeting and creative.

How much should I budget for a combined website redesign, technical SEO and initial automated content program?

For a combined redesign, technical SEO and initial automation you should typically expect an upfront investment in the region of £8,000–£25,000 with ongoing marketing budgets from about £800–£4,000 per month depending on scale and requirements.

Do you offer fixed-price packages or custom quotes for sports betting platforms?

We provide custom proposals based on your objectives and technical state, but we can also recommend standard retainer options for ongoing SEO and automation work.

What kinds of results have you achieved for other sports or betting clients in the UK?

Across UK sports and betting clients we have improved organic visibility, increased qualified traffic and refined conversion paths through technical SEO, content automation and social optimisation.

How do you ensure social and advertising content complies with UK gambling advertising rules?

We keep campaigns aligned with current UK gambling advertising regulations by building compliance checks into content workflows and reviewing creative before publication.