Best Of Bets Case Study

Best Of Bets Case Study — Higher Rankings, Better Conversions & Automated Sports Content

Client: Best Of Bets — Sports Betting & Tipping Platform
Services: Technical SEO · Website Redesign · Automated Content Marketing · Social Media Automation (Facebook & Instagram)
Website: www.bestofbets.com
Location: United Kingdom

Client Overview

Best Of Bets is a UK-based sports betting and tipping website offering news, previews, and odds comparison for football, horse racing, and other major sporting events. They partnered with Milton Keynes Marketing to strengthen their SEO performance, streamline content delivery, and boost their on-site conversion rates from both organic and social traffic.

The Challenge

  • Technical SEO limitations preventing full indexation and ranking potential.
  • Manual content publishing process slowing down daily sports updates.
  • Inconsistent social media presence across Facebook and Instagram.
  • Low click-out conversion rates to bookmaker partners.
  • Site design lacking clear CTAs and engagement triggers.

Objectives

  1. Resolve all technical SEO and indexation issues.
  2. Increase keyword visibility and organic sessions month-on-month.
  3. Automate content marketing across Facebook, Instagram and WordPress.
  4. Redesign the site to improve on-site and outbound conversion rates.
  5. Achieve a measurable ROI uplift within the first quarter post-launch.

Strategy & Approach

1️⃣ Technical SEO & Ranking Improvements

  • Comprehensive crawl audit to identify duplicate URLs, missing tags, and slow pages.
  • Fixed canonical issues, sitemap structure, and schema markup errors.
  • Improved Core Web Vitals and mobile responsiveness.
  • Strengthened internal linking and added structured data for betting previews.
  • Result: rapid improvement in keyword rankings and increased Google visibility within weeks.

2️⃣ Website Redesign

  • Modernised homepage and article templates with clearer CTA hierarchy.
  • Optimised content layout for sports previews, tips, and odds comparisons.
  • Introduced conversion-optimised “Click to Bet” and “Compare Odds” buttons.
  • Improved navigation and reduced bounce rate through faster load times.
  • Result: higher on-site engagement and 40 %+ increase in click-out conversions.

3️⃣ Automated Content Marketing

  • Built an automated publishing system linking WordPress → Facebook → Instagram.
  • Integrated AI-assisted content scheduling for daily posts and previews.
  • Ensured consistent branding, hashtags, and campaign tracking across platforms.
  • Result: streamlined marketing workflow and increased reach with minimal manual input.

Results

  • Significant uplift in organic traffic and top-page keyword rankings within three months.
  • Strong ROI from SEO and design improvements.
  • 40 %+ improvement in outbound conversions to affiliate partners.
  • Consistent daily content output through automation tools.
  • Enhanced audience engagement across social platforms and website.

Tech Stack & Tools

  • WordPress CMS · Google Search Console · GA4 · Core Web Vitals Optimisation
  • Facebook & Instagram APIs for automated posting
  • SEO schema implementation for articles & sports previews
  • Cloud hosting and CDN integration for site speed

What We Delivered

  • Technical SEO audit and complete optimisation.
  • Re-designed website built for performance and conversion.
  • Fully automated content publishing across key social channels.
  • Higher visibility, traffic, and revenue for Best Of Bets within months.

Want Results Like This?

If you’re an affiliate, publisher or sports betting brand looking to grow traffic and conversions, book a free marketing audit or learn more about our SEO, PPC and Automation services with Milton Keynes Marketing.